Atlantic Poly Blog

RSS- Grab the Atlantic Poly RSS Feed!

Consumers Prefer Clear Packaging

01 Nov 2012

Posted by

Researchers at Clemson University conducted studies into consumer behavior that show that products in clear plastic packaging are more than 400 % more attractive to consumers than identical products in printed paperboard boxes.

The results showed that plastic packaged items were easier to find, were viewed more often, and for longer, than printed paperboard boxes. And participants were four times more likely to purchase the plastic-packaged items than the equivalent paperboard-packaged items.

The research was conducted done on a sample of participants who identified themselves as the primary shopper for their household, and with a “fairly diverse” income distribution.

For information on plastic bags and plastic packaging, contact Atlantic Poly.

Excerpts - PlasticsNews.com


×

Request a Quote

We have a dedicated quote fax number: 781-769-5722. We have the largest inventory of stock poly bags in the northeast. Stock orders can be shipped within 24 hours. Atlantic Poly specializes in hard to find sizes and special applications. Ask about our Drop-Ship and Just-in-Time delivery programs. Imprinting up to six colors and 4 color process printing available. Ask about package design assistance for special projects.