Atlantic Poly Blog
- Grab the Atlantic Poly RSS Feed!
Consumers Prefer Clear Packaging
01 Nov 2012
Researchers at Clemson University conducted studies into consumer behavior that show that products in clear plastic packaging are more than 400 % more attractive to consumers than identical products in printed paperboard boxes.
The results showed that plastic packaged items were easier to find, were viewed more often, and for longer, than printed paperboard boxes. And participants were four times more likely to purchase the plastic-packaged items than the equivalent paperboard-packaged items.
The research was conducted done on a sample of participants who identified themselves as the primary shopper for their household, and with a “fairly diverse” income distribution.
For information on plastic bags and plastic packaging, contact Atlantic Poly.
Excerpts - PlasticsNews.com
Recent Posts
- Poly Surface Shield Protection Products Minimizes Job Prep and Clean Up
- Poly Shroud Packaging Protection – Eliminate Shipping Damage and Waste
- Vinyl Poly Pouch Commodity Protection Services
- Vinyl Pouches: Versatile, Effective, and Affordable Commercial Packaging
- Poly Dust Barriers Reduces Labor Cost
- Custom Poly Shrouds with Zero Minimum Order Quantity
- True Liners: Well-Rounded Packaging That is All In One
- Gaylord Commodity Shipping Liners: Best Quality and Value in the Industry
- Low-Cost Drum Liners for Hospitals and Other Healthcare Service Environments
- Staple Pack Bags: Efficiency in Commodity Packaging