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Consumers Prefer Clear Packaging

01 Nov 2012

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Researchers at Clemson University conducted studies into consumer behavior that show that products in clear plastic packaging are more than 400 % more attractive to consumers than identical products in printed paperboard boxes.

The results showed that plastic packaged items were easier to find, were viewed more often, and for longer, than printed paperboard boxes. And participants were four times more likely to purchase the plastic-packaged items than the equivalent paperboard-packaged items.

The research was conducted done on a sample of participants who identified themselves as the primary shopper for their household, and with a “fairly diverse” income distribution.

For information on plastic bags and plastic packaging, contact Atlantic Poly.

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